Showing posts from February, 2018

Actionable Content Marketing Tips

This is a TLDR of Content Marketing Tips from Experts at First Round Capital and A16Z (found via HN). The original podcast meanders a lot, which makes it hard to extract actionable tidbits from it. Some pieces of this TLDR are direct quotes. Others are paraphrased. I have made no effort to indicate which is which.

First, how do you measure the effectiveness of your content?

This is not a solved problem. But, there are some obvious measures you can look for, like page views and time on site. However, you really need to look for a metric that ties it to goals. Ask yourself what are we trying to measure and why? How does it fit our strategy and our goal? Stronger measures than page views are time on site, engagement and uptake.

And so, to make that more specific, what is a good (metric)?

What is the amount of length that you actually need to convey the point? It’s more about information density to me, like how many insights are you conveying? Are you really packing it in, or are yo…