Posts

Blogger No Longer Supports OpenID

Today's yellow bar announcement in my Blogger admin interface is that Blogger will no longer support OpenID. It includes a link to a post of theirs that talks about a lot more things that are being either retired or updated. Here is the exact text, including the link:

Blogger no longer supports OpenID. Existing OpenID comments and your OpenID settings may have changed. Learn more.

I have never had a lot of comments on my blogs. As far as I know, this doesn't impact me. If you are starting a new site, you probably don't really care too much either. You most likely will not miss what you never had.

BlogSpot and the GDPR

I love Google. I log into my BlogSpot account today and I have this notice showing at the top of all blogs:

European Union laws require you to give European Union visitors information about cookies used and data collected on your blog. In many cases, these laws also require you to obtain consent.

As a courtesy, we have added a notice on your blog to explain Google's use of certain Blogger and Google cookies, including use of Google Analytics and AdSense cookies, and other data collected by Google.

You are responsible for confirming this notice actually works for your blog, and that it displays. If you employ other cookies, for example by adding third party features, this notice may not work for you. If you include functionality from other providers there may be extra information collected from your users.

Learn more about this notice and your responsibilities.

So, I took their advice on one of my sites and changed it to blogspot.fr (instead of blogspot.com) to see the notice …

Word Smith and Webmaster

Writer
In recent years, I have blogged and done freelance writing, but my interest in writing goes back to high school. I had a class in Journalism and some of my poetry was published in a high school publication. I always wanted to be a writer and now I am. Most of the paid writing I do is content development for the online presence of businesses and other organizations. I also do resume work.
Webmaster & Content Manager Running my own websites for many years has given me broad experience as a webmaster and content manager. I have knowledge of HTML, CSS, some design principles and a couple of publishing platforms. My job at Aflac routinely exposed me to the award winning work of their in-house publisher Communicorp. I can set up a site on a publishing platform and even serve as the admin, but I am not a programmer, designer nor web developer. I am really a content manager. To my mind, a website is a publishing platform and the content -- the information being shared -- is the mo…

Actionable Content Marketing Tips

This is a TLDR of Content Marketing Tips from Experts at First Round Capital and A16Z (found via HN). The original podcast meanders a lot, which makes it hard to extract actionable tidbits from it. Some pieces of this TLDR are direct quotes. Others are paraphrased. I have made no effort to indicate which is which.

First, how do you measure the effectiveness of your content?

This is not a solved problem. But, there are some obvious measures you can look for, like page views and time on site. However, you really need to look for a metric that ties it to goals. Ask yourself what are we trying to measure and why? How does it fit our strategy and our goal? Stronger measures than page views are time on site, engagement and uptake.

And so, to make that more specific, what is a good (metric)?

What is the amount of length that you actually need to convey the point? It’s more about information density to me, like how many insights are you conveying? Are you really packing it in, or are yo…